Tips & Tricks

Focus group discussion example

What is focus group discussion

This method is most popular for any kind of critical data collection. For so many causes we need data from our

targeted area’s people data. We use this data for various kinds of purposes. That’s why we need this kind of data.

If you read this below all writing then you can able to understand clearly FGD and its working methods. Let’s start

reading about this purpose.

Focus group discussion methodology?

An FGD is a social research method to gather qualitative information from a homogenous group to address a

particular issue. No specific questionnaire is to be used to collect information rather a guideline is to be followed

to conduct FGD sessions. The guideline is prepared by the facilitator in order to generate a spontaneous

discussion among the group members effectively. According to the guideline, the researcher asks one question

and tries to elicit hardnosed information through the interactions and discussions within the group and after

arrival at a consensus, the facilitator raises another group on track towards the objectives. The social researchers

defined FGD as a semi-structured group discussion.

What is a focus group:

Fruser and Restrpo-Estruda (1998:70) describe that “An FGD brings together a small and small and homogeneous

group of 6 – 12 people who are representative of a much larger sector of society or of the community. The

purpose is to  create an informal situation in which the group discusses the topic of concern among themselves

with the help of a members facilitator and in the presence of one or more observers

Kitzinger (1994:103) has defined focus groups as group discussions organizes to explore a specific set of issues

such as people’s views and experiences of contraception drinking, driving, nutrition, or mental illness.

Emphasizing the advantage of FGD, Morgan (1998:25) mentions that the Focus group are useful when it comes

to investigating what participants think but they excel at uncovering why participants think as they do this

whatever it is the researcher needs authentic data so that she /he can cross-check with those different groups.

Focus group example:

According to the evenly Flolch-lym John F.Trost, an FGD is A discussion in which a small number ( usually 6 to 12)

of respondents under the guideline of a moderator talk about topics that are believed to be of special

importance to the investigation. In holding FGD no structured questionnaires one used to gain detailed

knowledge about the particular issue instead guidance is prepared beforehand in accordance with the objectives

of the discussion. Therefore it may be called a semi-structured discussion.

Now a question can be raised what qualitative research is?  Qualitative research does not represent numeric data

or information only it covers human psychological cultural social health and economic issues and concerns where

numeric information is not so important. On the other hand in qualitative research numeric data or information

collection is the question of reliability and validity as well as difficult to measure.

What are the differences between traditional and FGD methods?

We see most of the time deferent between Traditional methods and FGD  methods. If we see the below table

then we can understand it clearly. That’s why please see the below two tables for more clarity. What are the

traditional methods? and What are FGD methods?

Traditional methods :

  1. Normal group discussion.
  2. Maximum group members. Familiar with each other.
  3. Press participants to vote plan or reach a consensus.
  4. Individual interviews using a predetermined questionnaire with closed-ended response choices.
  5. Assume that individuals know how they feel.
  6. Individuals form opinions in isolation.
  7. Right answer from the respondent.

Focus group topic examples :

  1. A special type of group in terms of purpose size composition and procedures.
  2. 8-12 members are unfamiliar with each other.
  3. Do not press participants to vote plan or reach a consensus.
  4. Open choice.
  5. Groups know how they feel.
  6. The group forms an opinion.
  7. No right or wrong answers but rather different points of view.

Why FGD is important for you?

If you want to do the job at the NGO level then you must need to learn about FGD. Without learning about FGD,

you don’t get NGO or INGO workers. You don’t get any promotion or don’t increase your salary. Because this

method is so used fully for this kind of job. So many times we need primary level or project end level data for

project implementation or project start.

I think you are clear about FGD. I am trying to describe details in my article. Another option for you. When you

face any challenge in conducting this session. You can write fill free to me. I will try to give you solve.  That’s time

you can If you learn details about FGD then you can learn another lesson. Please write to me in commence

section for more information and your valuable feedback. I will give you an answer in my next article.

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